"Dan is an exceptional partner; I worked with Dan to leverage his expertise in launching co-branded credit cards and every interaction I've had with him is overwhelmingly positive. Dan is friendly, authentic, pro-active, and organized. Within 2 weeks, we were in talks with 10 bank issuers and 3 networks with a gameplan to launch a card product the industry has never seen before. If you're looking for a partner with a passion for consumer marketing, product strategy, financial services, and focused execution, look no further. Anybody who gets to work with Dan will be fortunate for the opportunity." - D. Chen, Client

"Dan's expertise in the partner card space is unparalleled. However, it is his uncommonly broad and deep experience set that makes him an asset to virtually any line of business. By blending his professional assets with tremendous levels of accountability and integrity, Dan is able to offer strategic solutions rapidly and effortlessly. Rarely do I have such confidence in a business partner as I do in Dan." - B. Cooke, Client

"I began working with Dan in 2006 as I engaged him to lead Business Development efforts for then early stage business - Convoke Systems. Dan proved to be highly effective at communicating Convoke's potential to our prospective customers in the Financial Services and Collections industries. He is a results-oriented individual and as such he was successful in engaging Convoke with several Top-10 financial institutions. I recognize Dan to be a strategic thinker with an impressive breadth and depth of knowledge in the payments industry. Dan played an important role in formulating and helping me shape the business, products, services and model. I recommend Dan without reservation." - G. Portney, Client

"Dan and I partnered on many card initiatives and I found Dan to be extremely logical and customer focused without losing site of budgetary and calendar targets. Dan diligently ensured all parts of the organization were brought into the fold, made aware of expectations and he followed-up on deliverables. Dan provides a good mix of strategic view and tactical execution to create practical solutions." - K. Sathe, Client

"Dan is a well-rounded marketing executive with broad experience in the payments industry. He is adept at developing marketing strategies to meet corporate financial objectives. At the same time, he is able to focus on a detailed level that is required to implement these strategies. Dan is a team player and a team leader. He is motivated by producing high quality work, and generating results. I would welcome the opportunity to work with him in the future." - J. Webber, former Manager

"Dan worked with me on Limited Brands proprietary credit initiatives. As expected, Dan has high domain expertise of the credit card & financial services industry and was able to leverage it to great advantage at Limited Brands. Dan forged strong business partnerships in a politically charged environment. I believe he was so successful because people naturally gravitated to Dan's open and cooperative approach to solving business problems. I give my highest recommendation to Dan." - B. Lepler, former Manager  


Consumer Marketing Consulting

Dan Shanks





Dan launched Consumer Marketing Consulting in 2006. He has over 25 years of experience in the credit card industry covering both Bank Card Issuing and Merchant Acquiring. He has held senior positions in the issuance and management of Visa, MasterCard and Private Label programs. His card experience is diverse and ranges from Finance and Operations to Marketing and Business Development. As Senior Vice President with Providian Financial (acquired by Washington Mutual), he was instrumental in growing the Co-Brand and Affinity Partnership business from it's infancy to a $2 billion portfolio, accounting for 35% of all new accounts.


Prior to Providian (WaMu), Dan was Director of Credit Marketing for Limited Brands where he was responsible for acquisition and growth for the private label programs of: Victoria's Secret, Express, Structure, and The Limited. Previously with Household Credit Services, Dan was Senior Marketing Manager on two of the largest Co-Brand and Affinity credit card programs in the country: The GM MasterCard (General Motors) and the AFL-CIO Union Plus Affinity.


In the early 90's, Dan was Assistant Vice President for Key Bank's Merchant Acquiring business where he headed-up Finance and POS Equipment Operations for over 100,000 merchant acceptance locations and $3.5 billion in processed volume.


Dan earned a Bachelor of Science Degree in Business Administration from Bowling Green State University in Ohio and a Master's Degree from Thunderbird School of Global Management in Glendale, Arizona.



Contact Us:

Consumer Marketing Consulting 

750 Hilary Drive, Tiburon, CA 94920 

Main: 415.686.3091